Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

GQ’s Nikki Ogunnaike Named Harper’s Bazaar Digital Director

Nikki Ogunnaike, Style Director at Elle.com, by Tyler Joe | Source: Courtesy
Nikki Ogunnaike, digital director at Harper's Bazaar. Tyler Joe

Harper’s Bazaar’s new editor in chief Samira Nasr announced a major hire on Monday, poaching GQ’s deputy fashion director Nikki Ogunnaike to become the Hearst publication’s digital director.

The appointment marks a return for Ogunnaike to Hearst, where she previously worked for Elle’s digital team in multiple positions, rising to the title of style director before leaving for Condé Nast’s men’s title one year ago. In her role, Ogunnaike will work closely with Nasr, Hearst said in a statement, in contrast to the completely separate print and digital operations under Nasr’s predecessor Glenda Bailey.

Since arriving at Harper’s Bazaar in July, Nasr has built out her team, naming Leah Chernikoff as executive editor, Laura Genninger as creative director and Kaitlyn Greenidge as Features director.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How digital is changing content, platform and monetisation in fashion media.

BoF is One of the World’s Most Innovative Companies of 2024

Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024