The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
A film called Looku celebrating the work of 11 emerging Kenyan brands and designers, including Favoloso By Nanu, Genteel, Nisisi Factory, Sevaria, Enda and We Are NBO, premiered virtually on Saturday 20 February. Brought about by the British Council’s Creative DNA programme and emerging creative consultancy Fashion Scout, Looku was co-directed by Sunny Dolat and Noel Kasyoka, who sought to recreate the creative vibrancy of Nairobi’s street style scene.
“Whenever we see images of Kenya and Nairobi, often, it’s the landscapes and wildlife that are often prioritised, over the incredible and dynamic people who live there,” said Dolat, a stylist, creative director and co-founder of The Nest Collective in the Kenyan capital who leads the creative direction of Creative DNA x Fashion Scout digital publication Wauzine. “Looku and Wauzine are a celebration of Nairobi, Nairobisms and Nairobians in their glory and flair, a love letter from us to us.”
The screening of Looku was accompanied by three panel talks on timely topics like fostering creativity during crisis, reimagining fashion’s capital cities (moderated by Helen Jennings, Wauzine features editor and co-founder of Nataal Media), and the value of more conscious design practices.
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The production will take place on June 23rd on Place Vendôme and feature fashion content overseen by Carine Roitfeld, Ibrahim Kamara and fashion historian Alexandre Samson.
Condé Nast said it is searching for a successor to take over after Zhang, whose appointment never became less divisive.
These new shows are highlighting that fashion is intrinsically shaped by its social, historical and political context and are offering brands a new channel to introduce their businesses to consumers.