The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The editor of Condé Nast’s health and fitness title is stepping down, according to a statement on her Instagram, and will join the tech giant’s editorial team as head of special projects and digital platforms.
Kylstra came to Self five years ago as executive digital director and was promoted to the top editorial job the following year when Condé Nast shuttered the print part of the title. The publication was nominated for six National Magazine Awards during her tenure.
“Thank you to Anna Wintour for your support and guidance, and to Condé Nast for entrusting me with this incredible brand,” Kylstra said on Instagram.
Kylstra is one of several editors to jump to tech in recent years, joining former Marie Claire editor Aya Kanai, now at Pinterest, and former Elle Canada editor Vanessa Craft, now at TikTok.
Condé Nast has seen several other editor exits in recent months, too. Lindsay Peoples Wagner is heading to New York Magazine’s The Cut this month, and Wired editor Nick Thompson joined The Atlantic as CEO in December. Abroad, editors of Vogue Spain and Vogue Germany also left shortly before the new year. Currently, the publisher has an opening still at Vogue China, with Margaret Zhang rumoured to be the top contender.
The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.
The production will take place on June 23rd on Place Vendôme and feature fashion content overseen by Carine Roitfeld, Ibrahim Kamara and fashion historian Alexandre Samson.
Condé Nast said it is searching for a successor to take over after Zhang, whose appointment never became less divisive.
These new shows are highlighting that fashion is intrinsically shaped by its social, historical and political context and are offering brands a new channel to introduce their businesses to consumers.