Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Vogue China Launches Gen-Z Friendly Supplement

Timothée Chalemet covers the first issue of Vogue+ out of Vogue China. Leewei Swee
Timothée Chalemet covers the first issue of Vogue+ out of Vogue China. Leewei Swee

The bi-monthly print edition, called Vogue+, is designed to cater to a younger audience and effectively replaces Vogue Me, the sister publication to Vogue China that former editor Angelica Cheung launched in 2016 to cater to Millennials.

The first edition of Vogue+, which announced itself as “a platform for the collective ‘us’ over the lone ‘me’ or ‘you’” on its Instagram account Friday, was guest-edited by actor Timothée Chalamet.

This spring, Margaret Zhang joined Vogue China as editor in chief following Cheung’s exit. Lily Chou, former Vogue Me editor and founder of Rogue Fashion Book, Lily Chou is said to be the head of the new Vogue+ project.

Learn more:

ADVERTISEMENT

China’s New Generation of Fashion Media Powerbrokers

What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power?

In This Article
Topics
Organisations
Location

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How digital is changing content, platform and monetisation in fashion media.

BoF is One of the World’s Most Innovative Companies of 2024

Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024