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Branding Firm Science Magic Inc. Receives B Corp Certification

David Pemsel, together with Julietta Dexter and Daniel Marks of The Communications Store, launch ScienceMagic.Inc in London and New York. Science Magic.
David Pemsel, together with Julietta Dexter and Daniel Marks of The Communications Store, launch ScienceMagic.Inc in London and New York. Science Magic. (Science Magic Inc)

The designation, which B Lab assigns to for-profit companies that abide by social, environmental and transparency standards, is one that builds off the firm’s earlier commitments to causes like Black Lives Matter and a pro bono client programme.

Science Magic Inc., whose co-founder Julietta Dexter originally launched PR and communications agency The Communications Store, counts brands like B Corp-certified AllBirds as clients. Science Magic Inc. is lead by Dexter, David Pemsel and Daniel Marks.

Editor’s Note: This story was corrected on February 9, 2021. A previous version misstated David Pemsel as being a co-founder of The Communications Store. This is incorrect. Julietta Dexter was the sole founder of TCS in 1995.

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