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Diane von Furstenberg Shutters Rental Service

Diane Von Furstenberg Autumn/Winter 2016 Presentation. Courtesy DVF/ INDIGITAL.

Launched in February of last year in partnership with white-label rental service Caastle, DVF Link has shut down its $159-a-month offering, but will continue to partner with Rent the Runway, reports Retail Dive. “While DVF is an advocate of the subscription model and truly valued our partnership with Caastle, we deactivated DVF Link as part of the strategy to streamline our operation,” said a spokesperson for the brand. “Our goal is to focus on the management of intellectual properties and launch of a new dvf.com.”

Rental businesses have suffered over the course of the pandemic: luxury platform Armarium shut down last year and, according to a report in Bloomberg, Rent the Runway has lowered its previous $1 billion valuation.

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