The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The sports giant announced a long-term partnership with the streetwear label’s owner and founder on Wednesday, putting Lorenzo at the helm of the brand’s basketball division.
The terms of the partnership are still unclear. However, it will also include a tie-in with Fear of God activewear, a new addition to the Los Angeles-based brand’s offering, which is set to include performance basketball wear and lifestyle products.
Fear of God, which was founded in 2013, is still independently owned and profitable. The brand is also known for its collaborations, most recently with Ermenegildo Zegna’s Alessandro Sartori.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.