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Instagram Debuts New ‘Live Rooms’ Feature

Instagram Live Rooms allow up to four speakers at once. Instagram.
Instagram Live Rooms allow up to four speakers at once. Instagram.

The tool allows users to broadcast live with up to three other people, more than the previous two-person Instagram Live limit. Instagram said that adding multiple guests is increases users’ reach, as guests’ followers can also be notified.

The feature is also being rolled out with a series of fashion-related discussions, including talks with Instagram fashion personalities like Louis Pisano and Jose Criales-Unzueta who will review the Paris Fashion Week collections. Instagram is also worked with Adwoa Beauty and Uoma Beauty for “Buy Black” sessions on March 3.

The rollout comes at a time when fashion is paying more attention to the audio-only live broadcasting app Clubhouse. On Clubhouse, speakers can invite listeners to participate in the discussions, though there are some differences between the two formats. Clubhouse is audio-only, rooms can theoretically invite up to 5,000 people to participate in a chat.


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