The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
A sportswear company founded by an Olympic gold medalist saw the biggest surge in growth in a ranking of the 100 most valuable brands in China this year.
Athletic apparel maker Li Ning Co. had its brand value jump 66 percent to $3.4 billion, the quickest pace in the annual list compiled by Kantar BrandZ. Its rise was fueled by technical innovations and patriotic styling, the report said, with the latter feeding into a growing wave of consumer nationalism in China that’s unseated global companies like Nike.
The total value of China’s top 100 brands fell 20 percent to $1.24 trillion, as supply chain disruptions to rising inflation and Covid lockdowns challenged the business environment. Other key trends and major moves in the Kantar report include:
Tencent Holdings Ltd. retained the top spot for a second year, Alibaba Group Holding Ltd. came in at number 2, and liquor company Kweichow Moutai Co. rounded out the top three.
ADVERTISEMENT
Kantar BrandZ uses financial data and brand equity research to quantify the contribution of brands to business’ financial performance. It looks at brands that were originally created in mainland China; companies must be owned by a publicly traded enterprise, or financial records of the firm that owns the brand are audited by a major global accountant and published publicly; and unicorn brands must have their most recent valuation publicly available.
Learn more:
Activewear’s Biggest Disruptors
Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.