The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Chief executive Bjorn Gulden confirmed the release date of the long-awaited tie-up on an earnings call with media Friday morning.
Some of the products were teased at Jerry Lorenzo’s debut Fear of God runway show in April. Gulden told reporters that the collaboration — which comprises apparel, lifestyle sneakers and basketball footwear which will be worn by certain Adidas athletes in the NBA — had been received very well by retail partners and could “commercially be a game-changer for Adidas by 2024.”
While it is hoped that the collaboration will go some way to offsetting some of the damage caused by the loss of Adidas’ Yeezy business which came to account for seven percent of overall revenue, Gulden said in February that “there is no other Yeezy business out there in the market,” and the brand was not looking replace it with a singular partnership.
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Fear of God Celebrates Freedom and Elevated Basics at Debut Show
Designer Jerry Lorenzo unveiled his eighth collection at the Hollywood Bowl Wednesday, with looks from his long-awaited partnership with Adidas.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.