The holding company, which owns digitally-savvy labels like fast fashion favourite Princess Polly, registered on Tuesday with the US Securities and Exchange Commission, intending to list on the New York Stock Exchange. BofA Securities, Credit Suisse and Jeffries will lead management of the offering. The brand is backed by Summit Partners, a Boston-based private equity firm, and joins the wave of e-commerce companies who have filed for IPOs this year after seeing sales surge during the pandemic.
Mytheresa, Poshmark and ThredUp all plan to go public this year, as does online payment service Affirm. As e-commerce continues to boom, will they succeed on the market?