Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Americans Are Finally Shopping Like They Have Somewhere to Go

Luxury brands are bidding on a rebound in travel to make up for revenues lost to the pandemic. Getty Images, BoF.
Luxury brands are bidding on a rebound in travel to make up for revenues lost to the pandemic. Getty Images, BoF.

US shoppers are buying up luggage, designer clothes and teeth whiteners, signalling that they’re ready to leave lockdowns behind as the vaccine rollout progresses.

America’s biggest retailers are reporting strong sales of products that have suffered in the pandemic age of face-coverings and Zoom calls. While Covid-19 hasn’t gone away, many people across the US are starting to think again about nights out and family vacations.

“After a year of reduced activity, consumers are ready to get out, reconnect with family and friends,” Macy’s Inc. Chief Executive Officer Jeff Gennette said on a conference call with analysts Tuesday. “Our customers are ready to spend.”

They’re also preparing to travel. Macy’s said luggage was one of its strongest categories last quarter, which is welcome news for struggling tourist centres around the U.S. that have been bereft of travellers, both domestic and international, since early 2020.

ADVERTISEMENT

Dresses are another dormant category that’s starting to revive. Macy’s said sales spiked for mother-of-the-bride dresses and prom outfits. With return-to-office efforts ramping up, Bloomingdale’s saw signs of improvement in both dresses and tailored men’s clothing like suits and blazers.

Walmart Inc. said it’s having trouble keeping adult bikes and some consumer electronics in stock. Teeth whitening products are also in high demand with masks coming off, which bodes well for other cosmetic goods for the face, such as lipstick and foundation.

“We are seeing high demand in anything related to travel, and getting back to work,” Walmart Chief Financial Officer Brett Biggs said in an interview Tuesday.

By Kim Bhasin.

In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.

Brands Owed Millions After Matchesfashion Collapse

Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.


Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024