The H&M-owned brand is partnering with Circos, a multi-brand kids’ and maternity clothing rental subscription site based in Amsterdam. Customers in Europe can order individual pieces or “edited bundles,” with monthly subscriptions starting at €19.50 and full flexibility in when to return items.

Childrenswear has been a resilient category for some retailers over the last year and, although not on par with the resale boom, the rental model hasn’t completely lost momentum despite an uncertain future at the start of the pandemic. In August, Ganni and Levi’s collaborated on a rental-only capsule collection and Selfridges partnered with platform Hurr to offer 100 items from over 40 brands for hire.