Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bath & Body Works’ Holiday Strength Buoys L Brands Shares

Comparable sales slumped 9 percent at Victoria’s Secret, which L Brands is preparing to separate from Bath & Body Works this year.
Bath & Body Works | Source: Bath & Body Works

L Brands Inc. offered an update on its holiday sales performance, reporting strength at its Bath & Body Works chain while Victoria’s Secret continues to struggle.

Bath & Body Works, which sells soaps, lotions and hand sanitiser, saw comparable sales rise 17 percent in the nine-week period ended Jan. 2. Sales on that basis, a key metric in retail, slumped 9 percent at Victoria’s Secret, which L Brands is preparing to separate from Bath & Body Works this year.

The crucial holiday season was seen as doubly important this year as retailers worked to make up for sales lost during Covid-19 shutdowns in the spring. This year saw a boom in e-commerce, helping offset a dramatic drop in shopper foot traffic.

That divergence was observed at Victoria’s Secret, where comparable sales dropped 23 percent in stores but jumped 24 percent online.

ADVERTISEMENT

Shares of L Brands rose as much as 3.5 percent to $45.09 in New York trading. The company was one of last year’s top performers in the S&P 500 Index.

Overall, comparable sales increased 5 percent in the period, according to a statement Thursday. L Brands, based in Columbus, Ohio, said it expects earnings per share, excluding some items, of $2.70 to $2.80 in the fiscal fourth quarter. That’s well above the average of estimates from analysts.

Earlier this week Tiffany & Co. said preliminary comparable sales worldwide were up 4% in the final two months of the year, even as U.S. sales dropped 4 percent.

By Jordyn Holman

In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


Why Esprit’s Ambitious Rebrand Fell Short

The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.


How Adidas Sambas Took Over the World

The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024