The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Boston-based firm, which enables store associates to communicate with shoppers and access their information, completed its Series B-1 funding round, it announced Jun. 30. The news comes on the heels of NewStore seeing its software sales double in the first half of 2021 compared to the previous year.
Services like NewStore helped brick-and-mortar retailers adapt to the e-commerce surge that resulted from the pandemic. Using the NewStore platform, sales associates can reach customers online when they’re not actually inside the store. It counts Ganni and Outdoor Voices as brand clients.
“The pandemic created a rush to adopt omnichannel in the retail industry, and NewStore’s platform was perfectly positioned to help the brands looking to make the transition,” Stephan Schambach, its founder and chief executive, said in a statement.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.