The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Beginning this weekend, Uber Eats and Postmates users in 20 cities will be able to order Jo Malone and Origin products — both brands under the Estée Lauder umbrella — the same way they order pizza or sushi for takeout. Couriers on the apps will pick up the products from stores and take them directly to the customers for a delivery fee on par with food orders, between between $0.50 and $5.
Uber said it launched the partnership in time for Mother’s Day but it will continue indefinitely. It’s part of the ride-sharing company’s larger effort to work with fashion and beauty retailers in offering same-day shipping. Uber is already providing same-day delivery options for H&M, the Body Shop and Walmart in select cities under its Uber Direct programme. Its overall delivery business is up 150 percent year-over-year, the company said.
“There’s no doubt the pandemic has accelerated trends in consumer behaviour — specifically our desire to get what we want, delivered quickly, at the push of a button,” Julie Kim, Uber’s global head of membership, said in a statement.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.