The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The luxury e-commerce platform has teamed up with a curated online fashion store that sells African labels to introduce 10 new designers from across Africa and the diaspora to its roster of brands. The aim of the partnership is to increase the number of Black-owned fashion labels available to buy on Farfetch.
The Folklore was founded in 2018 as a multi-brand e-tailer and wholesale showroom, distributing exclusive pieces from African labels. The company is based in New York City, but much of the fashion and homeware sold on the site is made by locals across South Africa, Nigeria, Ghana, Morocco and Cote D’Ivoire.
Thanks to the new partnership, labels like Orange Culture, Tokyo James, William Okpo, EDAS and Third Crown are now available to buy on Farfetch. The Folklore will add new brands to the luxury e-tailer’s platform each season, alongside commissioned photo content and fashion films from African designers.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.