default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

FTC Sues to Stop Procter & Gamble From Buying Women’s Razor Maker Billie

Billie shaving kit.
Billie shaving kit. Mybillie.com

The US Federal Trade Commission filed a complaint on Tuesday aimed at stopping Procter & Gamble Co from buying Billie, Inc, which sells women’s razors and other body care products.

The agency, which works with the Justice Department to enforce antitrust law, said P&G was the top seller of razors for both men and women, including the Gillette and Venus brands.

The FTC said Billie sold quality razors for women at a moderate price. In its marketing, Billie highlights the so-called “pink tax,” collected by companies that charge women more than men for comparable products.

The P&G deal for Billie, which began selling in November 2017, was announced in January.

“Billie saw an opportunity to challenge P&G’s position as the market leader by finding underserved, price and quality conscious customers,” said Ian Conner, director of the FTC’s Bureau of Competition. “As its sales grew, Billie was likely to expand into brick-and-mortar stores, posing a serious threat to P&G.”

P&G said it was considering its options. “We were disappointed by the FTC’s decision, and we’re considering our options in light of the decision,” a spokeswoman for the company said.

By Diane Bartz; editor: Tom Brown

In This Article
Topics

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Voices 2022
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Voices 2022