The two retail giants are debuting Gap Home, a line of home, bath and bedding products that will be sold on Walmart’s website starting late June.
The line is Gap’s latest licensing deal. Last May, it announced a partnership with IMG to license the Gap brand for new product categories. The company has also already announced it was debuting eyewear in 2022 through a licensing deal.
With Walmart’s scale and Gap’s name recognition, the companies are hoping to win over customers interested in home decor. The category was a sweet spot during the pandemic when shoppers stayed indoors and spruced up their homes. Independent fashion brands like Sincerely, Tommy, Simon Miller, Shrimps and Sezane all debuted furniture or home accessories this past year. They join labels like Ralph Lauren, Tommy Hilfiger, H&M, Zara and Urban Outfitters, which have all been in the category for years.
Although shoppers have returned to fashion purchases like dresses and skirts, the appetite for stylish home goods is expected to endure; market research firm Edited estimates the segment will grow 20 percent over the next three years.