The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
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HanesBrands is weighing a potential sale of its Champion brand, the company announced Tuesday.
As part of a strategic review, for which HanesBrands has tapped Goldman Sachs as an advisor, its board will consider a range of options, including a strategic transaction as well as continuing to operate the brand.
Decades after its heyday in the 1970s as an outfitter for the National Football League, Champion has seen a comeback in recent years driven by nostalgia trends among consumers.
In addition to Hanes and Champion, HanesBrands also owns comfort wear brand Bonds.
Learn more:
How Champion Hit the Fashion Jackpot
The century-old brand best known for basic gym attire is experiencing an unlikely revival as it benefits from the rise of throwback culture and streetwear.
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