The Business of Fashion

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H&M’s Next Designer Collaboration Is LemLem

Liya Kebede wearing Lemlem | Source: Courtesy

Alexandra Mondalek

08 April 2021

The Swedish fast-fashion brand announced it is partnering with Liya Kebede’s artisan-driven brand with a collection available for purchase starting in Europe on April 22 and in the US on May 6. The collection will be focused on beachwear, and include caftans, swimwear and jewellery.

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Most recently, H&M partnered with Simone Rocha on clothing and Diane von Furstenberg on homewares.

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