The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Hunter Hires Several New Executives

Boots from the British heritage brand Hunter. Shutterstock

Chavie Lieber

16 August 2021

As part of a turnaround strategy to turn the British company, known for its rain boots, into an outdoor lifestyle brand, the company has hired Paolo Porta as its chief executive.

Porta joined Hunter in June 2020 as the interim CEO but will now assume his position permanently. Before joining Hunter, Porta worked at Jimmy Choo, Dior and Stella McCartney.

Hunter also hired Sandra Romboli, who previously worked at Decathlon, Reebok and Adidas as global design director and Claudia Plant, who came from Burberry and Net-a-Porter as chief marketing officer.

Learn more:

Why the Crocs Craze May Be Here to Stay

The polarising clogs invaded closets during the pandemic and are cementing their influence with streetwear collaborations and a new retail sales strategy.

In This Article

Topics

Retail

Organisations

Hunter Boots
Hunter

US Sues to Block $8.5 Billion Union of Coach, Michael Kors

Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.

For Struggling Public Companies, Going Private Is No Panacea

Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.