The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The British high-street retailer has taken a 33 percent stake in the label and will also provide e-commerce infrastructure to support its operations. The financial terms of the deal were not disclosed.
The brand’s relaunch as a menswear label comes after a 9-year hiatus. Founder Peter Williams shuttered the brand, originally known as Aubin & Wills, to focus on sister brand Jack Wills in 2012.
The partnership with Next reflects changes in the market accelerated by the pandemic. Aubin will be available from September 7 through a single store on London’s Carnaby Street and via its e-commerce site, serviced by Next.
The deal is the latest sign of Next’s ambitions to expand its influence following the pandemic. The company has proved resilient as a result of its sizable online business. In March it acquired a 25 percent stake in upmarket label Reiss.
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Britain’s Next Raises Profit Forecast for Second Time in Two Months
British fashion retailer Next raised its full-year profit guidance for the second time in two months as it reported better than expected first quarter trading.
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In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.
The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.