The wholesale platform will offer 25 founders free access for a year, along with consulting on best practices for selling collections to retailers and managing orders. Joor will spotlight the brands, which include Sergio Hudson and Kimberly Goldson, on its platform starting February 22.

The brands were selected by RaiseFashion, a mentorship organisation founded last year by industry leaders and professionals, with Harlem’s Fashion Row, Brandice Daniel’s multi-pronged organisation that supports underrepresented designers.

“This dual approach of providing both business mentorship combined with visibility to prospective retailers is key to RaiseFashion’s goal of improving the representation of Black-owned brands and ensuring these businesses are empowered to succeed,” said the organisation in a statement.

Every six months, a new group of up to 25 designers will be chosen to participate in the Joor program.