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Kanye West Eyeing Expansion into Homeware

Kanye West on stage for his show in collaboration with Demna Gvasalia of Balenciaga. Courtesy.

Rachel Deeley

08 September 2021

Under his company Mascotte Holdings Inc., the rapper and fashion designer filed a trademark application on Aug. 27 for products including blankets, pillow cases, textile wall hangings and towels.

The potential foray into the homeware market, a growing area of interest and sales for fashion companies, comes after West released his new album Donda in August and dropped the first products from his long-awaited collaboration with Gap in June.

Learn more:

In Atlanta, Kanye West Finds Protection and Redemption

The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia.

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