The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Through the acquisition, the American denim company will make its entry into the booming activewear segment after a pandemic year which saw job cuts and weakened sales. Levi Strauss expects the all cash transaction to add more than $100 million to its net revenue by the end of next year. It plans to expand the mostly digital, size-inclusive Beyond Yoga — which, according to Harmit Singh, chief financial officer of Levi Strauss, more than doubled its revenue and profitability in the last three years — to a wider, more global audience.
Beyond Yoga co-founder Michelle Wahler will continue on as chief executive of Beyond Yoga, a standalone division within the company, and report to Levi Strauss president and chief executive Chip Bergh.
“We are honored and excited to become a part of the Levi Strauss & Co. family,” said Wahler. “Joining their portfolio will enable us to accelerate our growth by leveraging the experience and resources of their team and their global infrastructure.”
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Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
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