The chief executive of the denim maker joined several US companies that have denounced the legislation in Georgia, as well as other restrictive voting laws around the country. “These bills aren’t only racist, they represent a significant step backwards for us in the United States,” said the company in a statement. 

On CNN, Bergh reiterated that position and said the company will focus on advancing voting rights in the states where it has the largest presence, including Texas, Florida and Kentucky. He said the Levi Strauss Foundation donated $3 million to voting rights non-profits last year, more than 10 percent of which went to Georgia, where record turnouts shifted the presidential election results in the state to the Democratic candidate for the first time since 1992. 

This week, Delta Airlines, Coca Cola and Major League Baseball also criticised Georgia’s new election law, which Democrats say restricts voting access.