The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The former Lanvin menswear designer’s collections for the American brand will launch in 2022 and span menswear and womenswear. Ossendrijver worked at Lanvin for 14 years and exited in 2018 amid a leadership change.
“This is the start of a new and exciting chapter in the evolution of Theory,” Kazumi Yanai, chairman of Theory and the US division of parent-company Fast Retailing, said in a statement.
Theory was founded by Andrew Rosen in 1997 and sold to Fast Retailing in 2009.
Most recently, the brand hired Francesco Fucci, formerly of The Row, as designer for women’s in 2017, the same year it launched a sub-brand, Theory 2.0, to cater to young professionals and launched a sustainability initiative, Theory for Good, as part of a brand refresh strategy.
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Theory 2.0, Andrew Rosen’s Millennial Experiment
The founder and chief executive of Theory has convened a SWAT team of rising stars to secure the future of the label. BoF unpacks the strategy.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.