The Business of Fashion
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The Canadian fitness apparel giant announced Tuesday that it is testing a resale program called Lululemon Like New in Texas and California.
Shoppers can trade in like-new Lululemon products starting in May and will receive a $5 to $25 gift card. The company will be cleaning and reselling the used garments starting in June, piloting the program in about 80 stores in same markets.
Lululemon said in a statement that it will take the profits from the resale program and invest them into “additional sustainability initiatives, including circular product design, renew and recycle programs, and store environmental programs.”
Lululemon joins a slew of brands that are launching resale — Nike announced a program of its own earlier this month. Used Lululemon product already thrives on marketplaces like Poshmark, Tradesy, and Thredup. Avid Lululemon fans also have dozens, possibly hundreds of buy-sell-trade groups on Facebook, where shoppers hunt and splurge on their favourite gear.
Launching an in-house program can help the brand control the market. It would also help Lululemon collect data on the lifecycle of its best-sellers.
The Future of Fashion Resale Report — BoF Insights
BoF’s definitive guide to fashion resale, covering the evolution of the market, its growth and upside, consumer behaviours and recommendations for crafting a data-driven resale strategy. To explore the full report click here.
The Future of Fashion Resale is the first in-depth analysis to be published by the BoF Insights Lab, a new data and analysis unit at The Business of Fashion providing business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
