The Canadian fitness apparel giant announced Tuesday that it is testing a resale program called Lululemon Like New in Texas and California.
Shoppers can trade in like-new Lululemon products starting in May and will receive a $5 to $25 gift card. The company will be cleaning and reselling the used garments starting in June, piloting the program in about 80 stores in same markets.
Lululemon said in a statement that it will take the profits from the resale program and invest them into “additional sustainability initiatives, including circular product design, renew and recycle programs, and store environmental programs.”
Lululemon joins a slew of brands that are launching resale — Nike announced a program of its own earlier this month. Used Lululemon product already thrives on marketplaces like Poshmark, Tradesy, and Thredup. Avid Lululemon fans also have dozens, possibly hundreds of buy-sell-trade groups on Facebook, where shoppers hunt and splurge on their favourite gear.
Launching an in-house program can help the brand control the market. It would also help Lululemon collect data on the lifecycle of its best-sellers.