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ModCloth Acquired by Retail Tech Company Nogin

Cathaleen Chen

05 May 2021

A little over a year after Walmart offloaded the retro-forward apparel retailer to brand investment company Go Global Retail, ModCloth is passing hands once again. Nogin, B2B a retail analytics firm that works with brands like Yeezy and Lululemon, has acquired ModCloth’s assets for an undisclosed amount, it announced Wednesday, May 5.

The tech company plans to revamp ModCloth’s e-commerce operations using its own “Intelligent Commerce Solutions” that analyse brand and sales data, the company said.

Nogin retained about 55 ModCloth employees and named former chief marketing officer Mary Jimenez as chief executive.

“The shift to online is massive and we love delivering our Intelligent Commerce and innovations to brands that are not equipped for the unique demands of ecommerce,” Nogin President and CTO Geoffrey Van Haeren said in a statement.

About the author

Cathaleen Chen

Cathaleen Chen is Retail Correspondent at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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