The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Ryan Ross, formerly president of Williams Sonoma, will begin reporting to chief executive Geoffroy van Raemdonk, on Aug. 15. In the newly created role, he will be tasked with strengthening the Neiman Marcus brand and customer experience. Lana Todorovich, president and chief merchandising officer will remain in her current role, reporting to Ross. Additionally, Davide Goubert, chief customer officer, will leave the company to explore other opportunities.
Learn more:
How to Navigate the Return of Wholesale
After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers. This time, they say the terms are better.
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.