Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Nike Sues Over Unofficial Lil Nas X ‘Satan’ Shoe Collection

Lil Nas X. Getty Images.
Lil Nas X. Getty Images. (NBC)

Nike filed a suit against streetwear label MSCHF for trademark infringement over its custom-made ‘Satan Shoes’ trainers. The shoes, a collaboration with the “Old Town Road” singer, are made with a modified Nike Air Max 97 and feature an inverted cross, a pentagram and the words “Luke 10:18.”

Lil Nas X has faced significant pushback since the launch of a music video tied to the shoes on Monday which did not have Nike’s “approval and authorisation.” Lil Nas X is not a party to the lawsuit.

“We can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorisation, and Nike is in no way connected with this project,” a spokesperson for Nike told BoF in a statement.

“MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” Nike said in the lawsuit.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024