The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Nike filed a suit against streetwear label MSCHF for trademark infringement over its custom-made ‘Satan Shoes’ trainers. The shoes, a collaboration with the “Old Town Road” singer, are made with a modified Nike Air Max 97 and feature an inverted cross, a pentagram and the words “Luke 10:18.”
Lil Nas X has faced significant pushback since the launch of a music video tied to the shoes on Monday which did not have Nike’s “approval and authorisation.” Lil Nas X is not a party to the lawsuit.
“We can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorisation, and Nike is in no way connected with this project,” a spokesperson for Nike told BoF in a statement.
“MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” Nike said in the lawsuit.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.