The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The department store will begin hosting a series of livestreaming events, where store employees or brand partners will showcase certain products on video. Customers who tune in can then purchase those products in real time.
The virtual events allow shoppers to engage with the hosts and ask questions about the featured products. The first event on March 18 is a virtual styling tutorial on Burberry runway looks with stylist José Ramón Reyes. Other upcoming livestreams will feature Anastasia Soare, founder of Anastasia Beverly Hills, and makeup artist Charlotte Tilbury.
Nordstrom has already hosted more than 50 virtual events since last year. The Livestream Shopping channel formalises the retailer’s commitment to digital customer offerings.
Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically for active women. The sportswear giants are watching closely.
The companies agreed to cap credit-card swipe fees in one of the most significant antitrust settlements ever, following a legal fight that spanned almost two decades.
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.
The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.