The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Report: ABG Expected to Announce £200 Million Ted Baker Acquisition

Ted Baker store | Source: Shutterstock (Shutterstock)

Joan Kennedy

15 August 2022

Licensing firm Authentic Brands Group is expected to reveal it has finalised a deal to purchase the London-based fashion brand for around £200 million ($240 million), representing a price cut from an anticipated £300 million deal, reports Sky News. Ted Baker put itself up for sale in April, attracting suitors including Sycamore Partners, Bluestar Alliance and ABG. Prior to launching the sale, it rejected several bids from private-equity group Sycamore Partners. In May, the brand said it had picked its preferred buyer.

ABG owns Brooks Brothers and Juicy Couture, and acquired Reebok from Adidas in March.

Learn more:

Ted Baker Rises on Report Juicy Couture Owner Nears Takeover

Known for its suits, shirts and dresses with quirky details, Ted Baker is in the middle of a turnaround plan and had rejected several bids from private-equity group Sycamore before launching the sale process.

About the author

Joan Kennedy

Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article

Topics

Retail

Organisations

Ted Baker

US Sues to Block $8.5 Billion Union of Coach, Michael Kors

Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.

For Struggling Public Companies, Going Private Is No Panacea

Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.