Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Report: Telfar Is Launching Sportswear

Telfar logo large bag. Getty Images.
Telfar logo large bag. Getty Images. (Edward Berthelot)

The fashion brand will roll out its first sportswear collection this September, according to the New York Times.

Designer Telfar Clemens has made the Olympic uniform for the Liberian team and will sell some pieces inspired by his Olympics uniform during the games, which start July 23 in Tokyo. The Olympics pieces will be available for sale via drops on Instagram but a larger collection will be available for sale year-round later in September, The Times reports.

The Liberian fashion designer was tapped to make the clothes after professional sprinter Emmanuel Matadi heard his wife talking about Telfar’s handbags, which have developed a cult-like following, according to The Times. Clemens and business partner Babak Radboy have created a collection that includes duffel bags, leggings, sweatpants and unitards, and will feature the Liberian flag’s star, as well as the Telfar brand’s logo, according to the report.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


Why Esprit’s Ambitious Rebrand Fell Short

The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.


How Adidas Sambas Took Over the World

The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024