The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Seraphine, a British maker of maternity clothing worn by the Duchess of Cambridge, Kate Middleton, is considering a public listing in London, it said on Thursday.
The company, which has spread to more than 100 countries since it was founded in 2002, said it was looking to list at least 25 percent of its shares in an initial public offering (IPO).
“An IPO gives us the momentum to grow both our own digital platform and increase our customer reach by expanding our digital partnerships while building on existing strong fundamentals,” chief executive David Williams said in a statement.
The online-focussed company said nearly half of its website traffic was from a targeted use of paid marketing channels including Facebook, Instagram and Google, as people spot social media trends and make shopping decisions.
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It said the rest of the traffic was not directly paid for, coming via social media, the press, endorsements from influencers, celebrities and royals, digital partnerships, its flagship stores and word of mouth.
By Muvija M and Sachin Ravikumar: Editor: Mark Potter
Editors’ Note: This article was revised on 17 June 2021. An earlier version of this story stated Seraphine had been worn by Meghan Markle. This is incorrect and the reference has been removed.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.