The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Online fast-fashion retailer Shein said on Thursday it will invest 750 million reais ($148.85 million) in Brazil in the coming years to establish a network with thousands of textile manufacturers in the country.
The company, which also announced a marketplace for products and sellers in Brazil, said it intends to partner with 2,000 manufacturers in the country, which should generate the creation of 100,000 jobs over the next three years.
By Andre Romani and Peter Frontini; Editor Chris Reese
Learn more:
Shein’s Years of Explosive Growth Are Over. What’s Next?
The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.
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