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Shein to Invest Nearly $150 Million in Local Production in Brazil

Person holding Shein app on their phone.
Online fast-fashion retailer Shein will invest 750 million reais ($148.85 million) in Brazil. (Shutterstock)

Online fast-fashion retailer Shein said on Thursday it will invest 750 million reais ($148.85 million) in Brazil in the coming years to establish a network with thousands of textile manufacturers in the country.

The company, which also announced a marketplace for products and sellers in Brazil, said it intends to partner with 2,000 manufacturers in the country, which should generate the creation of 100,000 jobs over the next three years.

By Andre Romani and Peter Frontini; Editor Chris Reese

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Shein’s Years of Explosive Growth Are Over. What’s Next?

The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.


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