The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The French contemporary group operating Sandro, Maje, and Claudie Pierlot named the vintage fashion curator and stylist Gauthier Borsarello as creative director of De Fursac, the French suiting brand it acquired in late 2019.
Borsarello’s previous projects include working as style director of the brand Holiday Boileau, founding Parisian vintage boutique, Le Vif, and co-founding men’s style magazine L’Étiquette alongside journalist Marc Beaugé.
As occasionwear and office attire continue to struggle in the wake of Covid-19, Borsarello will be overseeing a push for De Fursac to diversify its range. “Youthful energy and the past glories of Parisian nightlife” will become key inspirations for the brand, Borsarello said.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.