Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

SMCP’s De Fursac Taps Vintage Expert For Creative Director

SMCP's De Fursac label named Gauthier Borsarello as creative director.
SMCP's De Fursac label named Gauthier Borsarello as creative director.

The French contemporary group operating Sandro, Maje, and Claudie Pierlot named the vintage fashion curator and stylist Gauthier Borsarello as creative director of De Fursac, the French suiting brand it acquired in late 2019.

Borsarello’s previous projects include working as style director of the brand Holiday Boileau, founding Parisian vintage boutique, Le Vif, and co-founding men’s style magazine L’Étiquette alongside journalist Marc Beaugé. 

As occasionwear and office attire continue to struggle in the wake of Covid-19, Borsarello will be overseeing a push for De Fursac to diversify its range. “Youthful energy and the past glories of Parisian nightlife” will become key inspirations for the brand, Borsarello said.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.

Why Esprit’s Ambitious Rebrand Fell Short

The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.


How Adidas Sambas Took Over the World

The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024