The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Italian streetwear label Palm Angels the latest brand to take advantage of the motorsports’ widening appeal, collaborating with American Formula 1 team Haas.
While details of what the collaboration will produce have not yet been revealed, the brand, which was founded by Francesco Ragazzi in 2011, said it will function as “EntArtainment Curator” for the Haas team as part of an ongoing partnership.
Palm Angels’ remit will encompass the creation of images, events and also products, a Palm Angels spokesperson said. The partnership will launch in early 2023 at the beginning of next year’s season.
“I’m excited to welcome Palm Angels to the Haas F1 Team and I know it’s a partnership that will bring a totally different dynamic into the Formula 1 paddock,” Guenther Steiner, Haas’ team principal, said.
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The Palm Angels tie-up is the latest in a slew of collaborations between Formula 1 and fashion this year. Kappa and Berluti have both partnered with the recently rebranded BWT Alpine F1 Team (formerly known as Renault F1), while Boss announced a partnership with Aston Martin.
Red Bull’s fashion label AlphaTauri announced a multi-year deal to supply uniforms for all F1 personnel at race circuits, including on-camera F1 presenters.
Learn more:
A New Era of Fashion-Carmaker Collaborations
From Rimowa’s new tie-up with Porsche to Mercedes teaming up with Palace, a new wave of fashion-carmaker partnerships is targeting a younger generation of aspirational consumers.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.