default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Superdry Hammered by Covid-19 Lockdowns

The British retailer made an underlying pre-tax loss of £10.6 million ($14.4 million) in the six months to October 24, versus a loss of £2.3 million the same period last year.
Superdry store.
Superdry store. Shutterstock. (Shutterstock)

British fashion group Superdry on Tuesday reported a wider first-half loss and another big drop in sales in the Christmas quarter, hurt by Covid-19 lockdowns that have shuttered its stores.

The company, best known for its sweatshirts, hoodies, jackets and coats, made an underlying pre-tax loss of £10.6 million ($14.4 million) in the six months to October 24, versus a loss of £2.3 million in the same period in 2019.

First-half revenue slumped 23.3 percent to £282.7 million and was down 27.2 percent in the 11 weeks to January 9.

Superdry said 23 percent of owned store trading days were lost in the first half and 38 percent in the latest quarter due to lockdown restrictions and the continued impact of social distancing on footfall even when open.

As of January 9, 173 stores were temporarily closed, representing 72 percent of its estate.

Most Superdry stores are in major city centres and retail sites, locations most impacted by the pandemic in terms of shopper numbers. So it has suffered even when its stores have been open.

It said e-commerce sales partially offset lost store sales, accounting for half of its retail revenue in the first half.

The group, whose shares have fallen by more than 40 percent over the last year, said it was more difficult than ever to forecast for the full 2020-21 year.

“We recognise the material uncertainty noted in our going concern assessment, and we are not providing formal guidance at this time for FY21 or beyond,” it said, adding it had net cash of £54.8 million.

By James Davey; editors: Paul Sandle and Jason Neely.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.


Vogue-produced campaigns, streetwear tie-ups, fashion week events and special relationships with Off-White and Puma have helped Italian giant AC Milan infiltrate the industry where other teams have fallen short.



view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024