Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Ted Baker Annual Loss Narrows as Pre-Covid Lifestyles Return

Ted Baker Autumn/Winter 2022.
Ted Baker posted a smaller annual loss on Thursday. (Ted Baker)

British fashion chain Ted Baker posted a smaller annual loss on Thursday and pointed to robust sales in the coming months as demand for office and leisure wear rebounds following a gradual return to pre-pandemic lifestyles.

The takeover target has picked a preferred suitor to take forward its sale process after a flurry of revised proposals from interested parties.

Ted Baker’s underlying pretax loss for the 52 weeks ended Jan. 29 stood at £38.4 million ($48.34 million) compared with a loss of £59.2 million a year ago, with sales in the first quarter of the current year rising 20 percent year-over-year.

Known for its suits, shirts and dresses with quirky details, Ted Baker is in the middle of a turnaround plan focusing on cost cuts and boosting its online presence and product range. It has nearly 400 stores, mostly in Europe, North America and Britain.

ADVERTISEMENT

The fashion chain said it was cautious about soaring inflation, which is forcing consumers to cut back on spending. Rival Asos has warned the cost-of-living crisis will hurt its second half, while Next has flagged concerns of a hit to clothing and homeware sales.

“[Strong sales] momentum has continued into the new year, supported by a steady return to the office and social events,” said Ted Baker chief executive officer Rachel Osborne.

“While we remain mindful of what is a challenging macro environment, we are well positioned for growth,” she added.

Earlier in the day, Ted Baker said its results would be delayed because it was completing its audit.

Ted Baker also said it had stopped wholesale shipments to Russia after the Ukraine invasion. Russia, along with Ukraine and Belarus, previously accounted for under £1 million of annual sales.

By Pushkala Aripaka; Editors: Sriraj Kalluvila and Saumyadeb Chakrabarty

Learn more:

Ted Baker Attracts Number of Proposals From Potential Suitors

Ted Baker has received “a number” of proposals from potentially interested suitors, it said on Wednesday, after the fashion retailer put itself up for sale earlier this month.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

Why Esprit’s Ambitious Rebrand Fell Short

The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.


How Adidas Sambas Took Over the World

The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024