The UK-based company, known for its luxury handbag repairs has launched aftercare services for clothing. The company has benefitted from growing interest in more sustainable consumer habits, partnering with retailers like Harvey Nichols and Selfridges. Its move into clothing is geared towards taking a larger share of the aftercare market. The new clothing aftercare services, available from August 2, will include cleaning, maintenance repairs and replacements, as well as bespoke alterations, including couture and tailoring.
The launch runs alongside a five-week pop-up at Selfridges, offering second-hand clothing and accessories for wedding parties. The pop-up will include aftercare services for clothing, shoes, bags and leather accessories.
Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.