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Trade Show Company Acquires Bulletin, an Online Wholesale Marketplace

Two blonde women sit on a leather bench in front of a city skyline.
Bulletin co-founders Alana Branston and Ali Kriegsman launched their company in 2017 as a small boutique. (Ali Kriegsman)

Emerald Holding, a company that hosts business-to-business events, has purchased Bulletin to be part of its retail trade show entity, NY Now, the companies announced Wednesday, July 13.

Bulletin, an online wholesale marketplace that connects brands with independent boutiques across the country, is one of several startups digitising the multi-brand retail sector. Its competitor Faire raised $400 million last fall at a $12.4 billion valuation. Both companies are capitalising on the resurgence of local, independently-operated retail — a trend accelerated by the pandemic.

Bulletin’s network of 3,000 brands will now have the chance to be showcased at NY Now’s twice-a-year trade shows in New York City.

“We see a massive opportunity to combine the efficiencies of our leading digital platform with the pure magic of an iconic in-person event,” Alana Branston, Bulletin’s chief executive and co-founder, said in a statement.

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The $12 Billion Start-Up Proving Wholesale Is Thriving

A $400 million investment in Faire, which pairs brands with retailers, is a sign of how multi-brand stores are here to stay after a decade where direct-to-consumer brands dominated the conversation.

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