The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The lingerie retailer will debut its stock on the New York Stock Exchange on Tuesday under the ticker “VSCO.” Provisional trading of the stock began on Monday, where it opened at $45 a share and closed up two percent.
L Brands Inc. will become Bath & Body Works Inc. with the new ticker “BBWI.”Ahead of the spinoff, Victoria’s Secret began to rethink its image to fit a more inclusive and feminist vision of women. In May, analysts at JP Morgan and Citi valued the brand at $5 billion.
Learn more:
How L Brands Brought Victoria’s Secret Back From the Brink
After spending the last year boosting the lingerie retailer’s financial health, its owner is planning a spinoff.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.