Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

UK December Retail Sales Missed Analyst Forecasts

Sales volumes rose 0.3 percent, much less than economist expectations in a Reuters poll for a 1.2 percent increase.
British high street. Shutterstock.

Sterling edged lower against the dollar and the pound on Friday as data showed retail sales bounced back weakly in December after shops in England emerged from a four-week November lockdown.

Retail sales volumes rose 0.3 percent in December, much less than economist expectations in a Reuters poll for a 1.2 percent increase. England is now in its third national lockdown and officials have not confirmed when it will end.

In early trade, sterling dipped 0.3 percent against the dollar at $1.3696, but it was still on track for a second week of gains versus the greenback.

“The weaker than expected UK retail sales released this morning combined with the suggestion that schools may not open until April, with non-essential shops opening even later in England bodes poorly for the recovery story,” said Jane Foley, head of FX Strategy at Rabobank.

ADVERTISEMENT

Versus the euro, sterling was down 0.4 percent at 88.96 pence, after hitting an eight-month high of 88.30 pence in the previous session.

As Britain recorded another 1,290 deaths on Thursday from Covid-19, down from a record 1,820 the day before, the narrative for a quicker economic recovery thanks to the vaccine rollout is weakening.

“The weakness in consumption is likely to be extended into much of Q1,” said Simon Harvey, senior FX market analyst at Monex Europe.

Public borrowing in Britain for December came in at £34.1 billion, slightly above economists’ forecasts, taking borrowing since the start of the financial year in April to a fresh record high of £270.8 billion.

The release of flash PMIs later on Friday will provide some more indication of how the UK economy is faring into 2021.

“Having tried to push higher this year, there are already signs that the GBP rally could be running out of steam,” Foley added.

By Joice Alves; editor: Philippa Fletcher.

In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024