The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Under Armour Inc.’s claims about performance-enhancing technology in its UA Rush line of workout wear are allegedly fraudulent, according to a would-be class-action lawsuit filed Monday in New York against the sports-apparel manufacturer.
Under Armour says materials in the Rush fabric absorb energy emitted by the body and reflect it back into tissues and muscles, improving endurance and strength. The lawsuit, filed in Brooklyn federal court, says claims that the Rush fabric works like “the fabric version of an infrared sauna” are not scientifically possible. Infrared would be unable to penetrate the skin and achieve the promised effects such as increased circulation, the lawsuit alleges.
A spokesperson for the Baltimore, Maryland-based company did not immediately respond to a request for comment.
By Christian Berthelsen.
The companies agreed to cap credit-card swipe fees in one of the most significant antitrust settlements ever, following a legal fight that spanned almost two decades.
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.
The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.
The performance coach and Allbirds’ co-founder discuss the transformative power of togetherness in fostering a culture of excellence.