The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Valentino, Nike, Adidas Among Brands Speaking Out Against Anti-Asian Violence

Prabal Gurung attends the End the Violence Towards Asians rally in New York City. Getty Images. (Dia Dipasupil)

Zoe Suen

23 February 2021

In the wake of a surge in racism-motivated assaults against Asians in countries like the US and Europe, a growing number of fashion brands and retailers are taking a stand on social media.

Following the outbreak of Covid-19 last year, physical and verbal assaults on Asians skyrocketed. A spate of attacks on elderly Asian Americans has recently brought new attention to the issue.

In the past week, Nike, Adidas, Converse, Tommy Hilfiger, Benefit Cosmetics and U Beauty posted statements on Instagram declaring their solidarity with the Asian community.

“We support our Asian community and stand together to foster a more inclusive and accepting world,” reads a post published by Valentino on Tuesday. The brand is the first global luxury player to do so.

In This Article

Topics

Retail

Organisations

US Sues to Block $8.5 Billion Union of Coach, Michael Kors

Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.

For Struggling Public Companies, Going Private Is No Panacea

Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.