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Valentino, Nike, Adidas Among Brands Speaking Out Against Anti-Asian Violence

Prabal Gurung attends the End the Violence Towards Asians rally in New York City. Getty Images.
Prabal Gurung attends the End the Violence Towards Asians rally in New York City. Getty Images. (Dia Dipasupil)

In the wake of a surge in racism-motivated assaults against Asians in countries like the US and Europe, a growing number of fashion brands and retailers are taking a stand on social media.

Following the outbreak of Covid-19 last year, physical and verbal assaults on Asians skyrocketed. A spate of attacks on elderly Asian Americans has recently brought new attention to the issue.

In the past week, Nike, Adidas, Converse, Tommy Hilfiger, Benefit Cosmetics and U Beauty posted statements on Instagram declaring their solidarity with the Asian community.

“We support our Asian community and stand together to foster a more inclusive and accepting world,” reads a post published by Valentino on Tuesday. The brand is the first global luxury player to do so.

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