The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The troubled lingerie retailer’s “Swim” line will be reintroduced online and in a select number of stores. Stocked alongside brands like Ayra, Baobab, For Love & Lemons and Skinnydippers, Victoria’s Secret’s own collection features one-piece swimsuits and mix-and-match bikinis, with prices starting at $49 and sizes ranging from 32A-38DDD and 40D and XS-XL — more limited than the brand’s bra sizes, which go up to G-cup and XXL according to its US online shop.
This isn’t the first time Victoria’s Secret has tried to revive its swimwear offering: in spring 2019, the brand returned to the product category after axing its Swim business three years prior, but was met with some criticism from customers for the price point and lack of inclusive sizing, according to Business Insider.
The move to relaunch Swim comes after leadership changes at Victoria’s Secret earlier this month, which saw lingerie division lead Martin Waters promoted to chief executive to replace interim CEO — and parent company L Brands CFO — Stuart Burgdoerfer.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.